3G Innovations on Ulitzer
This article explores the functions and benefits on a Rate of Return (ROI)
model designed to assist operators with their decision to purchase a mobile
transaction platform such. It examines the revenue and cost benefits
attributed to such a system and explains how an ROI model can quantify these
benefits for each service provider and estimates a personalized rate of
return. Equipped with quantifiable data that is particular to their own
business operations, operators can make informed decisions regarding a
transactional software platform and better understand the impact of their
investment.
The Problem
Average revenue per subscriber (ARPU) has been on a steady decline as
carriers penetrate low-volume users and fierce competition has driven voice
minutes to near commodity-level pricing. Operators have tried to combat the
decline through in... (more)